At Lowe Law Firm, the goal has always been simple: take care of people who have been hurt and make a stressful process easier to navigate. That has not changed.
What has changed is how the firm uses technology to support that mission.
Over the past year, Lowe Law partnered with ShooflyAI to build an AI powered system that helps the team create more helpful content, stay visible online, and keep marketing organized without pulling attorneys away from client work. The result is a setup that quietly runs in the background while the lawyers stay focused on what really matters: helping injured people.
Industry data backs up this kind of investment. Legal tech research from sources like Clio, Thomson Reuters, and the American Bar Association shows steady growth in the use of AI tools inside law firms, with adoption climbing across solo practices, midsize firms, and larger organizations. Lowe Law is part of that shift, but with a focus on using AI in a way that is practical, measurable, and client centered.
Why A Personal Injury Firm Invested In AI
Personal injury work moves fast. New cases come in, medical treatment changes, and insurance companies do not wait. At the same time, clients expect clear communication, educational resources, and a strong online presence that reflects the quality of the firm.
For a busy team like Lowe Law, that creates a few long term challenges:
- Keeping social media active and relevant
- Staying visible for people searching for car accident lawyers or personal injury attorneys in Atlanta
- Sharing educational content that explains what to do after a crash or serious injury
- Doing all of that without adding more manual work to the staff
Instead of testing random tools, the firm chose to put a structured system in place with ShooflyAI so that AI would support the practice rather than distract from it.
Partnering With ShooflyAI To Build A Content Engine
To support the firm's growth, Lowe Law worked with ShooflyAI's legal solutions team to design a system that does three main things.
1. Life Like AI Avatars For Educational Content
The firm uses AI generated avatars and voice agents to record consistent, on brand videos that explain common questions injury clients have. These pieces are based on the firm's real messaging and tone, then produced and formatted in a repeatable way.
2. Automated Localized Marketing Across Atlanta And Surrounding Areas
Content is tailored to the firm's markets and practice areas, then routed into campaigns that support pages like Personal Injuries, Car Accidents, Slip and Fall, and other key topics clients read on the Resources and Blog sections.
3. Better Case Detail Management Around Marketing Tasks
The system uses structured forms and workflows so that campaign details, messaging notes, and content briefs are captured up front. That information flows through the automation instead of sitting in email threads or scattered documents.
The goal is not to replace human judgment. It is to give the firm an engine that can produce and distribute more high quality content without needing extra staff.
The Measurable Impact On Content And Reach
Because this was built as a real system and not a one off experiment, Lowe Law has clear numbers on what changed for the marketing side of the practice:
- Content creation time cut by 750 percent, saving more than 10 hours per week
- Social media posting increased by 10 times, which means more consistent visibility when potential clients are scrolling or searching
- Website traffic lifted by 250 percent through tracked campaigns that tie back to the firm's core practice pages
These results line up with what other industries are seeing. Many content and social media teams that adopt generative AI report saving several working hours per week, which can be shifted toward strategy and higher level work instead of repetitive production.
For Lowe Law, that time looks like more focus on client communication, better preparation for negotiations, and more attention to complex cases rather than wrestling with social content calendars. Anyone who visits the firm's About Us page or recent blog articles is seeing the output of that system in action.
A Better Experience For Injured Clients
From the client's point of view, the technology is almost invisible. What they experience is:
- Clearer explanations of what happens in a personal injury claim
- More helpful content that answers questions before and after a consultation
- Regular updates and educational touchpoints across social platforms
That fits directly with the firm's existing commitment to service that you see throughout the site, from the main Atlanta injury attorneys homepage to the detailed guides in the Resources section.
The AI system supports that work instead of getting in the way. It helps the firm produce more educational content at scale while keeping the message and tone aligned with the lawyers who actually handle the cases.
Human In The Loop, Not Set It And Forget It
Lowe Law's setup keeps people firmly in charge.
Every campaign follows a structured flow:
- Key details about the objective, audience, and timeline are entered once
- AI tools generate drafts and workflows for posts and video content
- Team members review, edit, and approve content before it goes live
This human in the loop model gives the firm the best of both worlds. Automation handles the heavy lifting. Attorneys and staff keep control over what the firm says and how it shows up in public.
That balance is important for clients too. Many legal professionals are still cautious about how AI is used and how to explain it to clients. By keeping human review in place, Lowe Law can confidently say that technology is being used to support, not replace, the attorney client relationship.
How This Fits Into The Bigger Picture Of Legal Innovation
Across the legal industry, AI is often talked about in broad terms: better efficiency, faster research, and lower costs. Industry research from companies like Thomson Reuters and LexisNexis suggests that a growing number of legal leaders expect AI to reduce operating expenses and help firms handle more work without diluting quality.
The challenge for many firms is turning those big numbers into something concrete.
Lowe Law's work with ShooflyAI is one example of what that looks like in practice: not AI for everything, but a focused system that supports marketing, education, and communication in a way that directly benefits injured clients.
For anyone reading this who wants to understand how the firm operates behind the scenes, it is simple. The same team that handles serious personal injury cases, car accidents, truck accidents, and wrongful death matters has added better tools so they can spend more time on case work and less time on repetitive marketing tasks.
About The Partnership With ShooflyAI
ShooflyAI works with firms that want practical, results driven AI rather than experiments that never leave the lab. The focus is on building AI you own that plugs into existing tools and workflows instead of forcing a complete rebuild.
For Lowe Law, that meant:
- A content and campaign system built around the firm's real practice areas and markets
- AI avatars and content automation that match the firm's voice
- Reporting that connects campaigns back to website traffic and visibility
You can read the full ShooflyAI case study on Lowe Law's automation project here: ShooflyAI Lowe Law Case Study.
What This Means If You Have Been Hurt In An Accident
If you are dealing with an injury, your main concern is not how your lawyer's marketing system works. You want answers, guidance, and a team that will fight for you while you focus on healing.
Lowe Law's investment in AI is simply one more way the firm keeps its promise to clients:
- Be easy to find when you need help
- Share clear information that explains your options
- Stay organized so nothing slips through the cracks
If you have questions after a car accident, slip and fall, or other serious injury, you can start with the firm's educational blog or go straight to the Free Consultation page to reach the team.
Technology may be evolving, but the core remains the same. When you are in pain, Lowe Law is here to help you move forward.
